In September 2003 Daniele Kiridjian joined l’ECOLE SUPERIEURE des ARTS et techniques de la Mode ESMOD to initiate her studies.

After graduating she moved to Paris to start exploring the fashion industry in all aspects.

She first got an internship at Johanna Braitbart ,there she mastered amazing techniques in the confection of accessories with passionate artisans.But it is at Zuhair Murad’s workshop that she was able to sharpen her love for details and craftsmanship.
Back to Lebanon Kiridjian teamed up with Amer Jabali the founder of Deviations.

In the year 2012 Daniele Kiridjian launched her own brand.

Every collection is an editorial and every editorial is a story of hers.

It’s not only about clothing but through every story, every trip and every feeling behind these collections that Kiridjian expresses her inspirations.

Love Yourself.